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Interview at Workbook Project

March 28th, 2008

Originally posted at

Yesterday I did a podcast interview with writer/director Lance Weiler for his excellent online resource The Workbook Project, an open-source informational hub for creators looking to use the internet in new ways to spread their storytelling regardless of medium. Lance and I met at SXSWi and talked about how his last film HEAD TRAUMA incorporated a cross-media ARG (alternate-reality game) that creates a supplemental story using phone calls, websites, live performances and even a Jack Chick-sized comic that fans can follow clues to additional pieces of the film’s story. A longtime comics fan, Lance was very interested in SHOOTING WAR’s path from web to print to motion picture… so we had a little chat about it:

One result of this conversation is a word I’m going to overuse: micropatron. It’s the model of organizing your fans’ donations to meet your production budget that allows them to go from passive fans to active producers, showing their enthusiasm for your work by helping bring it to life. This bon mot and more are contained within the podcast.

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